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Friday, October 14, 2005

Google Adwords Allows Flash Based Ads

I just heard through the grapevine that you can now use flash in image ads when using Google's Adwords program.

This is very good news. I've been using image ads in Adwords for quite some time and have always felt that in some cases flash based ads would help increase the CTR and overall ROI from those campaigns.

Here's some info on the specifications for image ads and here's info on the general editorial guidelines.

Long live Google!

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