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Saturday, July 08, 2006

Microsoft's Digital Media Device

Microsoft will begin selling a digital music and video player before the upcoming holiday season, and its wireless capabilities will likely give it a competitive advantage over Apple Computer’s mega-popular iPod, which requires users to plug into a computer to download content, Reuters reports via USA Today.

Various media sources have been reporting for weeks that Microsoft has been working on an iPod challenger, and the most recent news about the pre-holiday release date comes from sources close to the matter who spoke with Reuters on Wednesday.

Microsoft has been making rounds to visit various record companies over the past few weeks to promote the unnamed music and video player, and it has also been pushing new media software in a bid to create an “integrated ecosystem” for its device not unlike Apple’s iPod and iTunes combination.

Via CIO.

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